Anyone who loves traveling does not really need an incentive or targeted marketing to promote the experience. However, travel and tourism is becoming an industry constantly impacted by the pandemic and related restrictions. It, therefore, becomes important to do everything possible to attract more and more people towards traveling.
A lot of this is contingent on how popular tourist destinations are presented and marketed to target audiences. There are many places that cannot be visited conveniently by photographers. You cannot always take a helicopter to go with aerial shorts. This is where drones come in. In this article we will be talking about drones and how they are positively impacting the traveling industry and tourism marketing.
1. Perfect For Aerial Shots
Let us take the most obvious advantage first. Drones can reach extreme heights without any hiccups and can take good quality pictures and aerial videos of different tourist locations. While aerial shorts can also be done with a helicopter, it is usually more expensive and many travel agencies might not be able to afford it.
Additionally, drones allow for significantly more mobility than a helicopter could ever do. In many instances, difficult shots can be taken comfortably with drones. Whether it is an aerial short or a video following a subject, anything is possible if the device is in the control of an expert. It can easily handle photography of major landmarks and simple scenes of city life with incredible ease.
One can adjust the focus and contrast depending on personal preference later on. As long as a photographer knows how to operate a drone, they will take just as many breathtaking shorts as they would have on land. For instance, if you want to do aerial photography in Las Vegas, you will know to contact http://vegaspictures.com/ for the best shots.
2. Travel Videos
Travel vlogging has been given a new gift in terms of drones. People really have to rely on handheld devices like selfie sticks while shooting videos of the places they are traveling to. It offers unlimited convenience for anyone wishing to give an impartial view of what a tourist place is like.
Travel videos work as informal promotional content for a tourist place. While photographs are comparatively easier to take; videos were previously more expensive because they had to be done on helicopters that are extremely unstable. Hot air balloons for another alternative but one can safely say that both of those were more expensive than this new piece of technology.
3. Interactive Environment
One can use technology to create virtual scenarios that will be well received by the general audience. There are many people who might want to travel but do not have the budget for it right now. Virtual reality offers a great alternative for everyone who wishes to see the world within the comfort of their homes.
The footage taken by drones can be used in a virtual reality simulation to create interactive walkthroughs. Virtual reality and augmented reality can both be merged to create a life-like replica of some of the popular tourist destinations around the globe. If not at home these virtual reality centers can go for a 4D experience with many interactive props to help make the illusion more life-like.
4. Saving Costs
The marketing campaigns of different travel agencies hinge on spending less and making more profit. Drones not only help in aerial shorts but also can be brought down to take closer videos and photographs of major landmarks that would not be possible by a human or a helicopter.
It is relatively less expensive and gives hide definition footage which can be used across different mediums. It will help agencies save costs and also sell the footage, if necessary, to the highest bidder. One can easily run multiple marketing campaigns consecutively by using this device for different destinations.
5. Capturing Multiple Media
Depending on how comfortable you are with technology, a drone can easily be used to capture multiple forms of media at once. It can take both feed photos and videos simultaneously. You can use a GoPro along with the inbuilt camera in the drone for more versatility in just one trip. It is also revolutionary for travel photographers who previously had to travel long distances and spend big bucks to click good shots.
Videos and photos taken from drones are extremely in demand in the travel industry. Photographers and videographers can easily make good money with the help of technology. It is good for both the photographers and the agencies and is worth more than a video taken from ground.
6. Good for Social Media Marketing
Everyone who has a smartphone has an account on a social media platform. It makes it necessary to approach a wider audience with the use of a platform they frequently use. Social media marketing is taking the internet by storm and all different types of businesses, big or small, are investing heavily in it.
The company should focus on creating a good social media present which attracts more followers and more views on the videos posted. Good content usually takes precedence over poorly shot photos. The algorithm of different platforms is different, so choosing photos or videos depends entirely on what the marketing campaign aims for.
One thing is for certain: people are attracted by a sense of wonder from things they have not seen before. Capturing videos from drones will make people view and share it. It will help in engagement and promote the services of a travel and hospitality business.
The Takeaway
Aerial photography and videography is made extremely easy and inexpensive with the help of drones. Using technology helps in reaching more people with smart work. The marketing campings in the traveling industry are changed forever with the use of drones. Agencies can now spend less and earn more through their marketing campaigns. Photographers also stand to earn more with the help of drones. It is perfect for seeing the world from home.
